Direct-to-Consumer Affiliate Marketing
Direct-to-consumer (DTC) brands have seen tremendous growth in the past few years as consumers are looking more toward discounts and products delivered directly to their doorstep.
Boost your revenue and growth with a well-executed partnership marketing program. Acceleration Partners is ready to guide you through adjusting and diversifying your partnership marketing to find and retain new customers in a competitive market. Read on to learn more about our services and how our unparalleled direct-to-consumer affiliate marketing programs can benefit your brand.
Why Affiliate Marketing is Key for DTC Success
The global affiliate marketing industry is expected to reach a total market size of over $27 billion by 2027, with major brands attributing up to 25% of online sales to affiliate partners. Various factors drive the success of affiliate marketing. However, its impact can be traced to one foundational benefit: its ability to connect users with your brand through relationships with trusted publishers.
In many cases, users who follow and engage with these publishers have already established a level of trust in them. Whether they’re professional athletes, bloggers or lifestyle influencers, their followers look to them for inspiration and recommendations.
Direct-to-consumer affiliate marketing programs help bridge the gap between your brand and a potential buyer by leveraging the trust a publisher’s followers already have in them.
Benefits of D2C Business Model Affiliate Programs
Affiliate marketing offers benefits for business models of all sorts, including direct-to-consumer brands. Some of these advantages include:
- Access to qualified audiences: When you partner with a publisher that aligns with your brand values and vision — and, in many cases, represents your ideal buyer — your reach expands to encompass their audiences.
- Increased customer insights: When implemented properly, affiliate marketing programs can provide access to additional customer insights. However, it’s crucial to track performance and monitor conversion information.
- Low-risk, low-investment marketing tactics: Because affiliate marketing is typically based on a cost-per-action model, your publishers generally aren’t paid unless followers convert. This makes it easier to manage marketing costs and experience a higher ROI.
- Omnichannel approaches: Affiliate marketing lends itself to omnichannel marketing strategies. By partnering with publishers across your desired social media platforms, you can enjoy flexible, highly scalable content that targets users on every platform.
How DTC Brands Leverage Affiliate Marketing for Growth
While some DTC brands may prefer to keep their affiliate programs in-house, partnering with an experienced affiliate marketing program management agency is one of the best ways to leverage the channel for growth.
A reputable affiliate marketing agency like Acceleration Partners has the knowledge, expertise and global reach to effectively develop, launch and optimize a direct-to-consumer marketing program. We go beyond one-size-fits-all approaches and tailor our strategies to your brand and, more importantly, your target audience.
How Acceleration Partners Launches Successful Affiliate Marketing Strategies for Direct-to-Consumer Brands
At Acceleration Partners, we’re proud of our elevated, boutique approach to DTC affiliate marketing. We do more than generate a few affiliate links to share with generic publishers. Instead, we partner with your brand to optimize your strategy and exceed KPIs.
Get Started with Affiliate Marketing for Your DTC Brand Today
Affiliate publishing has transformed the digital marketing experience for brands. Elevate yours today with bespoke services from a dedicated Acceleration Partners team.
Contact us today to learn more.
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Case Study
Stitch Fix Drives 128 First Fixes with a Bespoke Content Partnership
Stitch Fix is an online personal styling service that makes shopping for clothing easy and fun! Whether you love having a stylist send personalized outfits, enjoy trying new trends or simply don’t like to shop, they make finding new clothes easy and affordable.
128
“first fixes”
26,000
article views
1,583
clicks
2nd
highest performing partner on the program for the three-month campaign
Helping brands unlock growth through partnerships.