CouponFollow Increases Revenue +37% For Brands From Diverse Verticals

RESULTS

OUR APPROACH

Thanks to Acceleration Partners’ well-established, long-term partnership with CouponFollow, one of the largest coupon destinations for online shoppers, a series of AP-exclusive newsletters were created.

After doing two initially successful exclusive newsletters in 2021, another two newsletters were planned for 2022 with two focuses:

1. An End-of-Summer Clearance newsletter was sent during a time when the market was not oversaturated with promotions and competing e-commerce events, thus creating a unique shopping event for the AP brands featured in the email.
2. A Back-to-School newsletter was sent during this busy shopping season to capture the attention of high-intent shoppers and showcase a wide variety of AP brands.

What made these newsletter opportunities so appealing was CouponFollow’s ability to offer an easy point-of-entry into the promotion: interested AP brands could opt in with an exclusive code, commission increase, or a small flat fee.

CouponFollow was able to provide AP brands with a flexible and cost-effective way to promote their brand, share a compelling deal or offer, and reach a large audience at scale. The newsletter was sent to CouponFollow’s loyal audience of 30,000+ email subscribers.