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Loyalty Affiliates Marketing Services

Loyalty programs have become increasingly common in recent years, with businesses ranging from direct-to-consumer beauty brands to your local sandwich shop to major financial institutions and other leading brands offering the opportunity to earn rewards, points or cashback with every purchase. But loyalty programs are so much more than cashback—they’re flexible, scalable strategies that virtually any business can leverage to drive growth. 

Read on to learn more about how affiliate loyalty programs work, plus ways you can leverage loyalty partners for your brand.

What are Loyalty Affiliates?

Loyalty affiliates are websites, apps, or companies or other types of affiliate partners that motivate consumers with a reward in anticipation of a desired action, typically a sale. Other actions may include accepting free trial offers, service or subscription enrollment, and more. Rewards vary based on business model and may include cashback, redeemable points, airline miles, education fund accounts, or applying rewards toward charitable organizations.

Why Brands Partner with Loyalty Affiliates

Brands engage loyalty affiliates because these affiliates have engaged audiences who view the affiliates as resources that help users get the best deals online. This understanding moves many customers through the purchase funnel. Loyalty affiliates can segment consumer data to granularly target customers.

Benefits of Affiliate Loyalty Programs for Your Business

Establishing an affiliate loyalty program for your business can have numerous benefits. What’s more, loyalty affiliates are often cost-effective, low-risk partnerships with high reward potential. That’s because loyalty programs benefit both the partner and the buyer with every purchase—and make them feel confident they’re getting the best deal available. 

Take a look at some additional benefits of a loyalty affiliate marketing plan: 

  • Increased customer acquisition and retention: Loyalty programs offer a sort of gamification when it comes to purchases. New and existing customers may be motivated to make purchases more often or increase their total purchase amount if they know they’ll be rewarded for the money spent. For instance, if you use a points system, customers may increase the total amount of their purchase to earn more rewards, which they can then apply to their next purchase. Plus, loyalty programs help improve retention and reduce customer churn.
  • Boosted customer lifetime value: Establishing a loyalty program has one significant benefit for your business: boosted customer loyalty. In many cases, that translates to increased spending over time. In fact, a Deloitte study found that nearly 70% of customers spend more money with a retailer when they are part of that brand’s loyalty program. 
  • Easy scalability and flexibility: Loyalty programs are generally scalable, especially when compared to other types of affiliate partnerships. In many cases, you can “set it and forget it”: Simply establish the guidelines around your loyalty program, then keep your affiliate partners updated on any special offers, such as double points for purchasing specific products or services.
  • Improved cost efficiency: Like other types of affiliate marketing strategies, loyalty affiliate programs typically only involve payments following a conversion. For instance, your customers won’t receive points or cashback until they make a purchase. Similarly, your loyalty affiliate won’t earn a commission unless one of their leads completes a transaction.

How to Leverage Loyalty Partners for Your Brand

Loyalty partners can add significant value to brands of any size in any industry vertical. The key is to know how to best partner with them. Don’t take a blanket approach and avoid working with all loyalty partners just because you’ve heard some outdated generalizations. With the right guidance from partnership marketing experts, like those on our team at Acceleration Partners, loyalty partners can add a unique benefit to your program.

How to Track and Optimize Performance

Tracking performance is critical to the long-term success of your affiliate loyalty program. What you can’t track, you can’t manage, and what you can’t manage, you can’t improve. With that in mind, it’s critical to establish key performance indicators (KPIs) early on and find a tool to monitor top-performing partners, the number of conversions and factors like cost-per-acquisition.Not sure where to start?

Our team at Acceleration Partners can help with full-service monitoring and campaign management services. Contact us today to learn how we can make loyalty affiliates work for your partnership marketing program.

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