Program Design

Our goal is to help you design a custom affiliate marketing strategy that aligns with your brand and helps you achieve your goals. At Acceleration Partners, we can help you build, grow, refine, or expand your partnership marketing program using three key approaches:

We take a high-touch consultative approach to program management
Our team will go deep to understand the brand and goals
We will design your program by developing strategies to drive success

These approaches enable us to find the right mix of marketing tactics that can include affiliates, influencers, content, mass media, and B2B partnership marketing. We believe every program should be unique to your brand with data-driven expertise to achieve the best results.

Program Design

Build
Acceleration Partners can help you design and launch a new partnership marketing program that aligns with your goals. We will:
- Guide you through the technology platform selection process from an educated, agnostic perspective
- Research, recommend, and recruit a synergistic, diversified mix of partners that will best align with your brand, commission structures, KPIs, and growth goals
- Structure program terms and conditions for partners, educate partners how to best work with your brand, and implement compliance and fraud monitoring processes
- Provide regular performance updates and recommend new program, partner, or campaign strategies to help you drive growth
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Grow
Brands with an existing program can drive improved performance, realize incremental value, and keep pace with growth. Our team can help with:
- Analyzing the performance of programs to recommend efficiencies
- Objectively evaluating program vendors for maximum value
- Modernizing program terms and conditions
- Updating compliance and fraud monitoring policies
- Expanding and improving partnership mix to support goals
- Activating the most effective partners for attracting high-value new customers
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Refine
If you run an established brand seeking to optimize your existing program and attain maximum efficiency, we are ready to:

Evaluate performance outcomes of programs and current partners

Apply data-driven expertise and insights from our client portfolio

Refine your program and supporting technologies with your unique attribution

We can also analyze partnership ROI outcomes to effectively recommend opportunities to enhance and diversify the partnership mix.
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Expand
Are you looking to expand your program into a new geographical market or region? We can:
- Impartially assess partners and platforms for continued success in new markets
- Address opportunities and challenges of global partnerships
- Interpret local customs, marketing challenges, and cultural intricacies
- Advise you on best practices, procedures, and protocols for global expansion
- Navigate local and regional compliance regulations
- Research, recommend, and recruit a diversified mix of partners
- Reduce complexity and streamline communication between your local and regional partners, technology providers, and in-house teams
Acceleration Partners has more people living and working around the globe than any partnership marketing agency.
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