Cracking the Influencer Funnel Code: From Likes to Loyalty

Co-hosted by Hue & Acceleration Partners 

Influencer marketing is no longer limited to building awareness — creators now play a critical role in every funnel stage, from boosting brand credibility to driving measurable conversions. Join Courtney Rieker, Director of Influencer Brand Management at Acceleration Partners, and Nicole Clay, Co-Founder & CMO of Hue, as they guide you through a dynamic session on leveraging influencer marketing for real results. 

In this webinar, we’ll explore how brands strategically use influencers across the full customer journey — and what types of creators are most effective at each touchpoint. You’ll also hear firsthand from experts at Kate Somerville and Divi Scalp & Hair Health as they share their success stories, insights, and actionable strategies. 

What You’ll Learn: 

• Full-Funnel Influencer Strategy – Align influencer tactics with awareness, consideration, and conversion 

• Performance-Driven Partnerships – A deep dive into outcomes-based influencer marketing 

• Right Influencer, Right Time – Discover which categories (nano, micro, macro) drive the most impact at each funnel stage 

• Measuring Success Differently – Unpack unconventional ways to evaluate creator content across channels