Getting the Best Performance from your Partner Marketing Agency
The Outperform Podcast
(Listen time: 13:07)
More About this Episode
Brands hire partner marketing agencies for a variety of reasons, but most all want the same thing—solid performance from their partner program. In this Outperform episode we discuss what’s needed for a strong client-agency relationship and what helps a partner marketing agency drive the best performance for a brand.
Show Notes
- What a brand should do and/or communicate to their agency even before they become a client.
- How this information can result in better performance once a brand becomes a client.
- What a brand should clearly communicate after they become a client and why.
- What a partner marketing agency should be doing to offer the most value to their client.
- Real examples of how misalignment and miscommunication can negatively affect performance.
- Why brands have more successful partner programs when they treat their agency like an extension of their brand.
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