AP Influence Attracts High-Value Micro Influencers And Closes The Loop On Tracking

RESULTS

By partnering with one of the world’s largest influencer networks, we’ve made it possible for brands to work with influencers on a performance basis, meaning influencers are either: paid a flat fee plus commissions; given a free product plus a commission; given a free product, plus a flat fee, plus a commission.

AP Influence: Compelling Content, Campaigns and Conversions

Clients in our initial AP Influence pilot program included: Reebok, Addidas, BookSpan/Book of the Month, Blurb, CreativeLive, Dollar Tree and Pier 1. While the goals of each individual pilot campaign differed, most participants wanted brand or product awareness, engagement and/or high-quality content.

Overall, the initial participating AP Influence clients were able to:

• Increase authentic organic conversations for their brand.
• Receive reporting that included performance metrics from affiliate networks (clicks, orders, sales) along with potential reach and engagements.
• Own the high-value content that these micro influencers produced and reuse it on their blog and social channels (with proper credit to the influencer), thus saving them time/money in content creation.
• Pay their content partners on a performance basis.
• Partner with great influencers. After AP Influence campaigns ended, some clients even transitioned participating influencers to their in-house “ambassador”/ influencer program or affiliate program, demonstrating that AP Influence is an effective way for brands to discover, source and test out new influencers.