Acceleration Partners Takes Home Two Performance Marketing Awards

Acceleration Partners (AP) is excited to announce that we have won two of the Performance Marketing Awards (PMAs) that we were shortlisted for in April. This prestigious recognition from the PMAs reaffirms AP’s leadership in the partnership marketing industry.

The PMAs honor exceptional accomplishments in partnership marketing, highlighting the most inventive and successful campaigns and partnerships among brands, agencies, and collaborators. While AP was a finalist in three categories, we are delighted to have secured victories in two of them.

The categories we won in are as follows:

Best Affiliate & Partnership Marketing Agency

At Acceleration Partners, our singular focus is creating and nurturing partnerships that drive exceptional outcomes for our clients. Our partnership experts deliver data-driven strategy and management in all key partnership marketing areas. We manage programs in over 40 countries globally and are actively directing performance marketing programs for more than 170 brands, which include established organizations and emerging companies.

Since our launch in the UK in July 2017, AP has driven significant growth for clients and now manages 37 clients in-market. To support growing partnership demands outside of the UK, AP has a German business entity – Acceleration Partners GmbH – providing in-market partnership expertise for our clients looking to expand across Europe.

AP is an independent voice in the industry. We give impartial advice; we do not have preferred partners and work agnostically with all the major affiliate networks and SaaS platforms. No other agency can claim this.

We build genuine connections with clients, partners, employees, and our community to enable remarkable outcomes.

• Better people: Our unique, flexible working culture allows us to attract and retain the best talent in the market.
• Better processes: Our processes, best practices, and systems allow us to establish learnings across our teams that improve client outcomes, ensure consistency across client experiences, and arrive at creative solutions. In 2022 our EMEA business received our highest annual NPS score of 73.9% (The global industry average is 32.7%).
• Better performance: We find, engage and develop partners to help our clients efficiently grow their partnership programs.

Acceleration Partners achieved the following for our in-market clients in 2022:

• Revenue driven for clients: $838M+
• Click active affiliate partnerships: 65K
• Average YoY UK Program Revenue Growth: 40%

Best Team in Performance Marketing

Our partnership experts deliver data-driven strategy and management in all key partnership marketing areas. In 2022, AP acquired Grovia, Volt Agency and Influencer Response. As a result, we are the only agency in the world able to deliver end-to-end affiliate, partnership and influencer services at scale.

Since the company’s inception, AP has been shaped by core values. Our values hold employees accountable for “owning” their work (“Own It”), continuously improving themselves and encouraging excellence in others (“Excel and Improve”), and “Embracing Relationships” with colleagues, clients, and partners.

Our client services (CS) team continually raises the bar for the partnership marketing industry, creating and nurturing partnerships that cross channels, industries, and oceans to supercharge growth for our clients. We offer services, including strategic consulting for program design, partner recruitment and onboarding, and fully integrated program management at the country, regional, and global level.

The CS team’s goal is to nurture long-term partnerships based on trust and consistency. And we promise to always execute decisively, proactively, and effectively. The CS team is committed to delivering the best outcomes for our clients through the following four pillars of service:

1. Build relationships: Our CS team is authentic and genuine.
2. Understand the why: The team asks deeper questions and actively listens to understand our client’s intentions and goals.
3. Communicate clearly: A dedication to clear, concise communication is integral to our strategy.
4. Act proactively: The CS team encourages feedback to ensure the team is continually excelling and improving.

We are incredibly proud to have won these two prestigious awards, and we want to thank our clients, partners, and team members for their trust, support, and hard work. We are dedicated to continuing to innovate, evolve, and deliver exceptional results for our clients, partners, and the partnership marketing industry as a whole.

Ready to learn how AP’s affiliate and partnership marketing services can help your brand achieve exceptional outcomes?

Connect with us today to start driving revenue and growth with our award-winning team!