Acceleration Partners Takes Home Global Influencer Marketing Award with Allbirds
July 20, 2023
We are delighted to announce that Acceleration Partners (AP), the leading partnership marketing agency, has been recognized with the prestigious “Best Influencer Commerce Campaign or Strategy” award at the 5th annual Global Influencer Marketing Awards (GIMAs).
This remarkable achievement is a testament to our unwavering commitment to driving exceptional results for our clients, and we couldn’t be prouder to have won this esteemed accolade alongside our valued client, Allbirds.
The GIMAs, hosted by Hello Partner, celebrate the most effective, creative, and inclusive collaborations that authentically connect brands with consumers. As an agency that always strives for excellence, we were thrilled to have our efforts acknowledged and rewarded in such a prominent industry event.
Allbirds & Acceleration Partners: Exceptional Outcomes Through Influencer Marketing
Our award-winning campaign with Allbirds truly epitomizes the power of strategic influencer partnerships.
Allbirds is a global lifestyle brand that innovates with naturally derived materials to make better footwear and apparel products. After launching an influencer program in 2020, the brand identified a need for a higher volume, diverse, and properly resourced influencer presence in their partnership marketing mix.
As Allbirds’ partnership marketing agency, AP was tasked with developing a strategy that would increase the volume of influencer content being published promoting Allbirds, as well as ensuring sustainable program growth. The current influencer content being published promoting Allbirds was inconsistent, and often did not result in driving sales, despite high engagement.
AP tackled Allbirds’ objectives by designing an always-on strategy that recruited several new productive influencers into the program, as well as an ongoing incentive structure to encourage sustained growth from influencers already joined.
The results of this effort have driven exciting growth to the program. June 2022 through end of year saw:
- +298% revenue growth
- 331% increase in average monthly content posts
- 17% increase year-over-year in influencer membership in the program
The success of this always-on strategy proves to be ongoing.
Winning the “Best Influencer Commerce Campaign or Strategy” award is a testament to the hard work and dedication of our talented team at AP. We consistently strive to deliver excellence across the board and push the boundaries of what influencer and partnership marketing can achieve.
Our passion for driving results and our commitment to authentic and impactful partnerships are what set us apart in the industry. At AP, we firmly believe that influencer marketing is a constantly evolving space, and this award encourages us to keep innovating, embracing change, and pursuing excellence in all our endeavors.
We are immensely grateful to our partners and clients, including Allbirds, for entrusting us with their brands and allowing us to demonstrate the power of influencer and partnership marketing in achieving extraordinary outcomes.
Thank you for joining us on this journey of excellence, and we look forward to forging new and impactful partnerships in the ever-changing landscape of influencer marketing.
Ready to learn how AP’s affiliate and influencer partnership marketing services can help your brand achieve exceptional outcomes?
Connect with us today to start driving revenue and growth with our award-winning team!
Helping brands unlock growth through partnerships.