Affiliate Program Guide To Global Holidays And Observances

A highly valued attribute of affiliate marketing is its ability to give brands and their partners the flexibility to creatively tailor strategies and messaging within their campaigns, even around unique events and observances. While developing performance-based promotions around a holiday or day of celebration can be interesting and even fun, it can also be rather confusing to keep track of so many different holidays and observances – many of which land on different dates throughout the year. This can be especially true for brands that have expanded their affiliate program globally or plan to in the future.

Download this guide to gain insight into:

• A variety of the world’s recognized holidays and observances by region
• How to plan and execute seasonal performance campaigns around these celebratory events
• Examples of campaigns and promotions that AP clients have tied to some of these holidays

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