Cashback affiliates are websites, apps, or companies that motivate consumers with a reward in anticipation of a desired action, typically a sale. Other actions may include accepting free trial offers, service or subscription enrollment, and more. Rewards vary based on business model and may include cashback, redeemable points, airline miles, education fund accounts, or applying rewards toward charitable organizations.
Cashback partners can add significant value to brands of any size in any industry vertical. The key is to know how to best partner with them. Don’t take a blanket approach and avoid working with all loyalty partners just because you’ve heard some outdated generalizations. With the right guidance from partnership marketing experts, loyalty partners can add a unique benefit to your programme.
Helping brands unlock growth through partnerships.
