Partner optimisation is a critical component of programme success and is mutually beneficial for both the brand and the programme partners. Our experienced global team tailor strategies to build strong partner relationships, drive growth, and maximise your investment.
Partnership Optimisation
Partnership Optimisation
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Case Study
GoToMeeting’s B2B Affiliate Programme Yields 725% Increase in Paid Accounts
The global B2B GoToMeeting affiliate programme covers 32 countries, across three regions (North America, EMEA and APAC). Acceleration Partners and GoToMeeting understand the importance of having someone who speaks the local language, has expert knowledge of affiliate marketing and the cultural nuances of the region(s) in which they work. Having experts in each market ensures that strategies are tailored to regional nuances and local partner preferences.
Discover how Acceleration Partners worked with GoToMeeting to create a strategy that supported brand growth and increased the number of paid accounts in the affiliate channel, while maintaining a target CPA.
725%
increase in paid accounts period-over-period (PoP)
701%
increase in free trials PoP
100%
increase in action active partners PoP
146%
increase in click active partners PoP
Helping brands unlock growth through partnerships.