At Acceleration Partners, we take our role as steward and protector of your brand seriously. We have a zero-tolerance approach to fraud, and we have processes in place to ensure brand compliance. As a result of these strategies, we proactively monitor for and quickly stop any fraudulent activity.
Compliance & Fraud Monitoring
Compliance & Fraud Monitoring
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Proactive Fraud Mitigation
Acceleration Partners puts measures in place to mitigate fraud before starting new partnerships. This approach includes activity caps that allow us to evaluate performance and quality.
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Automated Fraud Detection
We leverage tools like Forensiq and BrandVerity to continuously monitor publishers and search engine bidding violations.
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Manual Fraud Monitoring
In addition to technological monitoring, we also manually monitor publisher activity and complete regular checks of referring URLs.
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Shared Internal Best Practices
If fraudulent activity is found, we take action quickly to notify the client, freeze the partner, and make a decision regarding the next steps. Collaboration allows client services teams to learn from each other on topics including:
- Where fraud starts
- Who drives fraud
- Trends to watch out for
Teams also share an internal fraud log, and we maintain in-house experts to offer training and feedback.
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Case Study
Dual Affiliate Programmes Produce 49% Lead Conversion Rate
Acceleration Partners helped client (Client X) establish a second affiliate programme focused on the “sell” side of their business; attract better affiliates to their existing affiliate programme focused on the “buy” side of their business; and drive a lead conversion rate of 49%.
173%
increase over lead generation goals
20%
of total revenue driven by content affiliates
49%
“sell” store lead conversion rate
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Helping brands unlock growth through partnerships.