What to Know About Diversifying Your Affiliate Partnerships
February 4, 2021
A common challenge for many marketers is how to accelerate their affiliate programme growth – regionally and globally – without over-relying on “traditional” partners. Many brands are not even aware of just how many “non-traditional” affiliate partners there are and the incredible value they can bring to their affiliate programme.
In this webinar, Erin Killian, VP of Agency & Prime at Partnerize, and Michelle Morgan, Director of Publisher Development at Acceleration Partners, share insights about who these non-traditional affiliate partners are and provide strategies for how to work with them in your affiliate programme to reach new audiences and drive incremental growth.
This webinar will cover:
- The latest trends in affiliate partnerships
- Who these affiliate partners are and how they add value to brands
- How brands are engaging with new types of partners globally
- Partnership challenges and opportunities
- The growing importance of brand-to-brand partnerships
- Inspiration and examples from top brands