New Opportunities in Partner Marketing with Josh Lapidus, Home Depot

The OutPerform Podcast

(Listen time: 31:01)

More About this Episode

In his role as Manager of Paid Media Strategy and Performance Partnerships, Josh Lapidus engages with a wide variety of partnership types to help Home Depot build and optimise their paid and partner marketing initiatives.

In this Outperform episode we discuss how the concept of “partnerships” has evolved over the last few years and how brands like Home Depot are identifying new types of partnerships, testing campaigns with them and how these types of partners tend to differ from “traditional” affiliate relationships.

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