How Amazon Music Masters Influencer Marketing to Drive Revenue: Build Your Creator Community
October 23, 2023
Influencer marketing is not a “set-it-and-forget-it” strategy. To harness the power of influencer “superfans,” you need to foster an evolving community of creators who are set up to help you drive revenue and build brand equity. At the same time, you need to constantly gauge the impact of your influencer efforts on measurable outcomes.
Get actionable insights on influencer marketing’s impact on brand performance from Whitney Niesz, Senior Global Affiliate and Influencer Marketing Lead at Amazon Music, and Jon Claydon, Chief Development Officer at Acceleration Partners.
In this on-demand webinar, you’ll find out:
- How to create a motivated community of creators who are passionate about your brand, ensuring long-term success
- How to bridge the gap between brand and performance marketing channels to create a revenue-driving influencer marketing programme
- The importance of long-term commitment, engagement, compliance and content amplification for successful influencer marketing strategies
