Stitch Fix Drives 128 First Fixes with a Bespoke Content Partnership

Stitch Fix is an online personal styling service that makes shopping for clothing easy and fun! Whether you love having a stylist send personalised outfits, enjoy trying new trends or simply don’t like to shop, they make finding new clothes easy and affordable. They have 140 brands available for both women and men, including a mix of high-street and boutique brands, emerging European labels, and six Stitch Fix exclusive brands.

Stitch Fix was already a well-known brand in the US, but they wanted to grow brand recognition in the UK and increase customer acquisition via the affiliate channel. To reach campaign goals, Acceleration Partners facilitated a unique content partnership with BuzzFeed UK.

Campaign Objectives:

• Increase new customer acquisition via the affiliate channel, focusing on ‘First Fix’ orders (when a new customer registers and orders their first box).
• Increase brand recognition in the UK

128%

“first fixes”

26,000

article views

1,583

clicks

2nd

highest performing partner on the programme for the three-month campaign

OUR APPROACH

Unique Content Partnership

Partnerships with Mass Media and Content partners rank high on the prioritisation list for advertisers wanting to increase brand awareness and drive new customer acquisition and revenue growth. After reviewing a range of opportunities, the Acceleration Partners team recommended that the client test a new partnership with BuzzFeed UK. As a well-known and established content site with extensive audience reach and a popular on-site shopping category, BuzzFeed UK was an appealing partner.

Provided BuzzFeed UK with a combination of a tenancy payment and a complimentary ‘First Fix’ box.

Supplied BuzzFeed UK with brand messaging and promotional resources to support content creation.

With tenancy investment BuzzFeed UK’s independent editorial shopping team created a bespoke first-person product review.