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Stella & Dot Drives Brand Awareness and Customer Engagement with Influencer Marketing

Stella & Dot, a popular online and in-home trunk show company selling boutique-style jewellery and accessories, turned to Acceleration Partners to develop a search strategy to attract new customers and sales reps.

Learn how Acceleration Partners worked with Stella & Dot to run an influencer marketing campaign through their affiliate programme, resulting in 18K engagements in just seven weeks.

RESULTS

The success of Stella & Dot’s campaign demonstrates how partnering with targeted social media influencers can accelerate brand awareness and drive customer engagement. By managing influencers through their affiliate programme, Stella & Dot had the opportunity to track results, reward influencers based on performance and ensure that their promotional efforts were brand aligned.

150

proposals from fashion & style influencers

16

posts across social media channels

18K

engagments in 7 weeks

THE CHALLENGE

Influencer marketing is growing in popularity among online retailers as they seek to expand their reach with relevant shoppers and drive traffic to stores. By managing mid-tier to long-tail influencers through their affiliate programmes, online retailers can better reward performance, manage costs and comply with regulations.

Boutique style jewellery and accessory brand, Stella & Dot, partnered with Acceleration Partners (AP) to run an initial influencer marketing campaign through their affiliate programme. The campaign aimed to increase brand awareness and customer engagement with content generated from a select group of fashion influencers.

OUR APPROACH

Within a one-week period, Acceleration Partners identified and received proposals from over 150 high-quality fashion and style influencers who matched Stella & Dot’s unique brand, using a combination of quantitative and qualitative criteria. The online retailer selected eight fashion-forward influencers to promote their spring and summer fashions. These influencers created posts across blogs, Facebook, Instagram, and Twitter, sharing unique Stella & Dot styles.

The Acceleration Partners team is highly engaged and proactive; They couple strategic expertise with high-quality execution and they are always taking steps to drive more value from our digital channels.

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