Renogy Strengthens Affiliate Partner Programme with New Affiliate Network
Renogy is a renewable energy company that supplies off-grid solar products for homes, businesses, recreational vehicles, boating and more.
Prior to becoming an Acceleration Partners’ client, Renogy’s content-only affiliate programme had begun to dip in performance. They wanted to correct that trend, and expand and diversify the types of affiliate partners in their programme. After careful consideration, Renogy determined that their best option was to migrate their affiliate partner programme to another technology platform that would better support their revenue goals and desired KPIs.
RESULTS
1356%
increase in total revenue YoY for Q1
19%
increase in average order value YoY for Q1
2.5
month platform migration
OUR APPROACH
Based on their ambitious revenue goals and guidance from Acceleration Partners’ client success team, Renogy determined that ShareASale was the best technology option to accommodate their growing affiliate programme and the new types of affiliate partners they wanted to work with.
Concurrently, to help quickly drive sales and conversion rates, the Acceleration Partners team recommended and engaged voucher and loyalty/cashback partners to the programme.
Deployment of new platform tracking links and gradual removal of old tracking pixels while simultaneously cross-referencing payments to eliminate duplicate affiliate compensation
Comprehensive communication strategy to inform content partners of the transition and the platform benefits and positive impact on payment timing
Implementation of a bonus structure compensating partners who became sale active following the platform migration
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