AP Helps Fitness Client Make Brand Gains Through Affiliate Marketing
In an effort to reframe how people perceive and experience fitness, a leading fitness brand’s campaign became a clarion call to embrace physicality in a hyper-technological world.
Learn how Acceleration Partners helped this fitness brand increase product review affiliate orders by 150% MoM and increase sales by 24% YoY.
RESULTS
The campaign demonstrated that the leading fitness brand’s affiliate marketing programme can be a powerful component of a fully integrated branding campaign.
128%
MoM increase in product review affiliate clicks
150%
MoM increase in product review affiliate orders
146%
YoY increase in clicks
24%
YoY increase in gross sales
485K
social media impressions
71K
Facebook video post views
OUR APPROACH
With a focus on branding over sales, the AP team partnered with the brand to provide additional exposure for the campaign in February through various affiliate engagement strategies:
- Selected affiliates for product reviews that incorporated the campaign language
- Identified affiliates to host giveaways that encouraged their audiences to engage with the campaign for an opportunity to win a gift card (Example: one giveaway asked each entrant to post a photo on social media trying a new fitness activity)
- Implemented VIP placements on high-volume coupon and discount websites
- Secured a number of content placements with select affiliates, including homepage banners, email newsletters, sponsored posts, and social media mentions
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