Leesa Returns to Acceleration Partners and Realises 200%+ ROAS Increase
Global online mattress retailer Leesa parted ways with Acceleration Partners in early 2020 on good terms. They moved all marketing services in house amid pandemic-related market and economic challenges and outsourced some affiliate programme tasks to a smaller affiliate marketing agency. While a cost-effective solution, this outsourced agency lacked the resources, strategic expertise, and global footprint needed to successfully manage and grow the Leesa affiliate programme. Leesa returned to Acceleration Partners to relaunch their affiliate programme – and with great success.
See how we helped Leesa sleep better with a refreshed and fully supported global affiliate programme.
RESULTS
200%+
ROAS increase
7.6%
traffic increase M/M
+2%
added revenue M/M
35+
high-visibility back-to-school mass media inclusions
OUR APPROACH
Data-Driven Solutions and Dedicated In-Country Resources
Leesa returned to Acceleration Partners for the relaunch of their affiliate programme. As a truly global partnership marketing agency, Acceleration Partners had the extensive affiliate programme management experience and dedicated in-country resources to support Leesa with data-driven solutions wherever their programme operated. The dedicated Acceleration Partners global client services team immediately got to work, completing a full programme audit to identify opportunities for optimisation and cost efficiency.
Recommended moving the programme back to last click attribution
Implemented creative optimisations with top mattress review sites and content partners
Executed Share of Voice recruitment to increase conversion rates through high SEO authority article placements
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Helping brands unlock growth through partnerships.