Trademark Plus Affiliate Partnerships: Optimising Brand Control and Boosting Revenue
Trademark Plus empowers Acceleration Partners’ clients by allowing them to leverage a trademark bidding strategy. In turn, Trademark Plus lets clients alleviate two common affiliate marketing pain points. These challenges include competitors that bid on a client’s branded keywords and keyword hijacking.
With the help of Acceleration Partners’ Trademark Plus framework, clients can optimise brand control. Additionally, this solution leads to a better return on ad spend, facilitates free exposure through AP’s media subsidies, and increases total revenue.
RESULTS
$7M
year-over-year revenue increase
$500,000
media subsidies generated free exposure
1546%
increase in return on ad spend
OUR APPROACH
Through TM+, clients can execute a more effective trademark bidding strategy. With TM+, a brand’s name is used plus another keyword; clients can authorise high-value affiliate partners to launch a paid search campaign using their trademark and words such as “voucher” or “review.”
The end goal is to eliminate or significantly reduce the visibility of a client’s competitors by pricing them out of the paid search results section.
Acceleration Partners selected nine clients to test the TM+ programme. AP’s in-house paid search expert worked with each client to help them develop a tailored strategy based on their unique challenges and budget, which included:
- Careful and explicit selection of bidding keywords
- Clear, customised trademark bidding campaign parameters
- Conscientious selection of affiliate partners
- Strategic partnership and placement agreements
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