Blenders Achieves Exceptional 4059% ROAS via New Affiliate Programme
Blenders Eyewear strives to deliver the world’s coolest and most affordable eyewear to inspire people to live life in forward motion. In order to grow their niche audience, they decided to launch an affiliate programme with Acceleration Partners to expand their customer base and drive incremental sales.
Learn how Acceleration Partners worked with Blenders to launch a new affiliate programme, carefully recruit partners aligned with the DTC brand, and ensure incremental sales.
RESULTS
Thanks to the strategic recommendations of the Acceleration Partners team and the success of the programme, the affiliate channel now makes up over 9% of the Blenders’ internal e-commerce revenue.
4059%
ROAS
94%
year-over-year affiliate revenue growth in 2021
$1.66
CPA
56%
total revenue generated from new customers
OUR APPROACH
Acceleration Partners worked closely with Blenders’ marketing staff to identify partners whose business models aligned with the needs of a direct-to-consumer brand. Each partnership was structured in a manner that facilitated an incremental driving of new consumers.
In order to optimise the affiliate programme, Acceleration Partners leveraged several different partner types. This included loyalty/cashback, voucher, and content affiliates. Additionally, Acceleration Partners incorporated a highly competitive commission structure into the affiliate programme to draw in top prospects.
Acceleration Partners also addressed one of Blenders leadership’s key concerns, which was contribution hijacking. Acceleration Partners safeguarded the programme against this issue by implementing a unique tracking protocol within the affiliate network. This tactic ensured that content partners received sales credit instead of the voucher partner when both were involved in the transaction.
Cumulatively, Acceleration Partners’ efforts allowed Blenders to deploy a highly effective affiliate programme, which has now outpaced expectations for two consecutive years.
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