Redbubble Drives Incremental Sales Across Europe Via Affiliate Marketing

Founded in 2006, Redbubble is a global online marketplace powered by over 400,000 independent artists. Redbubble’s community of passionate creatives sell unique designs on high-quality, everyday products such as apparel, stationery, housewares, bags, wall art and more.

Through the Redbubble marketplace, independent artists are able to profit from their creativity and reach a new universe of adoring fans. For customers, it’s the ultimate in self-expression. A simple but meaningful way to show the world who they are and what they care about.

Learn how AP helped Redbubble exceed their affiliate program ROAS target and incrementally grow revenue.

300%

YoY UK market sales growth

835%

increased German market revenue (21% above goal)

337%

over annual revenue target

£152k

additional revenue in France and Spain markets

Recruitment

To diversify the partnership mix within Redbubble’s UK program and grow reach in the new European regions, AP actively sourced and recruited new affiliate types that would be a relevant fit across all four markets and align with Redbubble’s goals, including Price Comparison, Sub-Network, and Coupon. By establishing new strategic partnerships which aligned with brand goals, revenue contribution of different affiliate types significantly increased, while maintaining an incremental sales volume with existing partner types.

Activation

To re-engage dormant partners on the program, the AP team conducted an activation campaign. Affiliate partners who had been inactive for six months or more were removed from the program. From the activation campaign results the AP team had the opportunity to cross-recruit for the German, French and Spanish markets, and targeted communication based on engagement status. This resulted in 150 click-active and 72 new sale-active affiliates.

Optimization
In collaboration with Redbubble, the AP team used a tailored approach to focus affiliates on specific product categories, during seasonal campaigns with the goal of amplifying brand reach and awareness. The AP team also continually evaluated campaign performance to ensure investments were being made with the right affiliate partners at the right time.