GoToMeeting’s B2B Affiliate Program Yields 725% Increase in Paid Accounts
GoToMeeting is a service owned and operated by LogMeIn, enabling businesses to connect with anyone, anywhere through video conferencing, screen sharing, conference calling, and more.
The global B2B GoToMeeting affiliate program covers 32 countries, across three regions (North America, EMEA and APAC). Acceleration Partners and GoToMeeting understand the importance of having someone who speaks the local language, has expert knowledge of affiliate marketing and the cultural nuances of the region(s) in which they work. Having experts in each market ensures that strategies are tailored to regional nuances and local partner preferences.
Discover how Acceleration Partners worked with GoToMeeting to create a strategy that supported brand growth and increased the number of paid accounts in the affiliate channel, while maintaining a target CPA.
RESULTS
725%
increase in paid accounts period-over-period (PoP)
701%
increase in free trials PoP
100%
increase in action
active partners PoP
146%
increase in click active
partners PoP
OUR APPROACH
Acceleration Partners identified areas of opportunity around partner recruitment, activation, and optimization. Then the team created a curated list of global partners to boost GoToMeeting brand awareness. Each partner was targeted with personal email messaging, which included sign-up links and GoToMeeting product information.
Partner Optimization
AP offered a three-month CPA increase to high-value content partners in exchange for a review or blog post.
Partner Activation
AP worked to foster new partner relationships on a global scale.
Partner Recruitment
Fresh and captivating new content, along with CPA increases and bonus incentives helped the team leverage partnerships.
These efforts allowed GoToMeeting to expand its market share and transform the affiliate program into one of its most valuable channels.
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